I started by conducting research on Wonderfly's competitors and analyzing their branding strategies. This helped me to identify the trends and styles that are popular in the industry. Then, I created several design concepts for the logo that were based on the company's vision and mission. After several iterations, we finally selected a design that featured a simple butterfly in the shape of a "W" for Wonderfly. I then chose a pastel color palette to convey the brand's elegance and sophistication. For the branding, I used a simple and elegant font that complemented the logo design. I also created a set of brand guidelines to ensure consistency in all marketing materials.